PYMNTS
JUNE 21, 2018
Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20). Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India.
Perficient
JULY 19, 2023
AI enables these carriers to automate processes, improve risk assessment, personalize customer interactions, and optimize pricing strategies. Pricing Optimization AI algorithms can analyze vast amounts of data, including market trends, competitor pricing, and customer behavior, to optimize pricing strategies.
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Independent Banker
FEBRUARY 28, 2023
First-party data for targeted marketing campaigns Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content.
Cisco
MAY 5, 2021
Implementing the digital hub you need without the risk and expense of “rip and replace” strategies: A modular and tech-stack agnostic approach eliminates “rip and replace” scenarios and promotes a “plays nice with others” strategy while delivering digital customer experiences across any channel.
PYMNTS
FEBRUARY 22, 2018
The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. Indeed, Diaz agreed that APIs have certainly helped to fuel innovation in this space, though he noted SMBs have to be strategic about their strategy for SaaS implementation. This includes addressing SaaS in a step-by-step manner.
Perficient
AUGUST 21, 2020
As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution. Let’s say it has been ten years since you last implemented your self-service customer portal and it’s starting to show its age.
William Mills
APRIL 27, 2017
From their web site: We create, design and develop innovative applications, combining talent and technology to achieve high impact creative solutions for our clients’ needs. Seems like a pretty straightforward application of marketing automation and predictive marketing. 12:28 pm Infocorp. Ana, CEO is speaking. “20
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