article thumbnail

This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

How to meet those preferences profitably has become the focus for both commerce and financial services. And [that] opens the question around: ‘How long does it take for your relatively young customer base to catch up?’”.

article thumbnail

In Retail, Are Rewards Their Own Reward?

PYMNTS

“Those feedback loops are critical … The mobile phone is a thousand times better UX [user experience] than the card is,” added Wind, especially for millennials who expect transparency in the digital age.

Retail 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

People want to master their financial lives and they want engaging content that teaches them how. That said, customers have increasingly high standards and you only have a short amount of time to impress them (especially Millennials). How To’ videos are extremely effective, especially for coaching customers through new banking tasks.

article thumbnail

New Data: U.S. Consumers And The ‘Everyday App’

PYMNTS

Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8 This suggests that those 33.7

Data 155
article thumbnail

We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Below, we’ll show you: How to use pre-launch marketing to build trust and hype. In aggregate, they command $1.3

Tools 78