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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

How to meet those preferences profitably has become the focus for both commerce and financial services. And [that] opens the question around: ‘How long does it take for your relatively young customer base to catch up?’”. I think there’s a lot more to look at — and it is where brands need to start looking.”. Ranchere said.

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In Retail, Are Rewards Their Own Reward?

PYMNTS

Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added. Retail is a dog-eat-dog world, operating at times on the thinnest of margins.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Below, we’ll show you: How to use pre-launch marketing to build trust and hype.

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