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Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

People want to master their financial lives and they want engaging content that teaches them how. That said, customers have increasingly high standards and you only have a short amount of time to impress them (especially Millennials). How To’ videos are extremely effective, especially for coaching customers through new banking tasks.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” A host of startups have emerged to capitalize on this trend. How to show value during the first-run experience.

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