Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

SEPTEMBER 9, 2020

For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Here is how to implement that change. The way you improve the buying journey is by understanding your customers, as well as how and why they interact with your business.

Resources 340

Resources System Marketing Strategies Strategy 340

South State Correspondent

JUNE 22, 2023

In the last article, we covered the basics of EOS ( HERE ), the Entrepreneurial Operating System, and how some banks use it to improve productivity. EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. The process includes a marketing strategy.

Tools 195

Tools Meeting Leadership Management 195

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 42

How To Banking Trends Analysis Trends 42

The Financial Brand

FEBRUARY 4, 2022

The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them.

How To 35

How To Customer Experience Banking Trends Analysis 35

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

Gonzobanker

JULY 28, 2015

” “But we don’t know how to do that,” he admitted. Those dimensions were: 1) operational excellence, 2) product leadership, and 3) customer intimacy. “We’re in a commodity business, so there is no opportunity to compete on product leadership.”

Leadership 60

Leadership Data Community Bank Community 60