Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

Fintech 136

Fintech Marketing Community Bank Community 136

PYMNTS

DECEMBER 16, 2016

But “in order use a card in accounts payable, you must integrate that card into the process,” Krishna said, which among many firms is a definitive one across invoice, approval and payment steps, right down to stuffing envelopes with checks and affixing stamps. True or false: The ROI of card programs is unappealing to middle-market businesses.

Marketing Automation 100

Marketing Automation Marketing Cards Payments 100

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

Marketing Automation 105

Marketing Automation San Francisco Conference Marketing 105

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! Common goals for content marketing.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

NOVEMBER 1, 2016

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year.

Technology 40

Technology US Customer Experience Marketing 40

Gonzobanker

DECEMBER 5, 2018

CorePro (from Social Money acquisition ) brought a platform that fintechs and banks can use to gather deposits and provide PFM-like capability. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 105

Fraud Austin Fintech Lending 105

Cisco

MAY 5, 2021

Meeting customers where they are has been a common phrase and goal that customers share with us. Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services.

Customer Experience 126

Customer Experience Branding Tools Strategy 126