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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one.

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Cisco Financial Services welcomes imimobile

Cisco

Technology-fueled disruptors continue to threaten traditional financial businesses with the rise of fintech, challenger banks, and digital-only financial services. Expensive cost of software, carrier channels like SMS messaging and Voice. You already have a CRM, a Marketing Automation platform, or Call Center software.

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How Financial Technology Partners can Help with Customer Acquisition Campaigns

FICO

For many of these smaller players a partnership approach can be beneficial by leveraging resources and solutions made available through a technology partner. In general, the latest software solutions are expensive and in many cases beyond the reach of organizations of this size, which is where a technology partner can help.

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How Credit Unions and Regional Banks Can Execute Strong Customer Acquisition Campaigns

FICO

For many of these smaller players a partnership approach can be beneficial by leveraging resources and solutions made available through a technology partner. In general, the latest software solutions are expensive and in many cases beyond the reach of organizations of this size, which is where a technology partner can help.

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Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Fintech Labs Insights

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. This technology is designed for the smaller customer portfolios and modest budgets of smaller banks and credit unions.

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Fintech Fundings: $110 Million Raised by 13 Companies Week Ending Dec 4

Fintech Labs Insights

As we head into the final four weeks of 2015, private investment into the fintech sector is just under $18 billion for the year (or $24 billion including the First Data, Worldpay and Square IPOs). ThetaRay : The Israeli company fintech security company raised $5 million from Alibaba. Electronic trading software. Clearpool Group.