Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

Fintech 136

Fintech Marketing Community Bank Community 136

PYMNTS

DECEMBER 16, 2016

Visa would look at that continuum but focus on process and technology, said King. Formalized processes tend to take root, along with automation, as firms grow, he said, especially along units and activities involving finance or accounting. King asked. “In True or false: All card programs are created equal. False, said King.

Marketing Automation 100

Marketing Automation Marketing Cards Payments 100

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

Marketing Automation 113

Marketing Automation San Francisco Conference Marketing 113

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. My, how things have changed! 2015 was a content marketing tsunami. Content marketing has arrived!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

PYMNTS

FEBRUARY 22, 2018

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing.

Tools 135

Tools Software Data Analysis 135

FICO

JULY 9, 2021

For credit unions and smaller banks in North America, the challenge of how to compete with their bigger counterparts is a constant and pressing matter. For many of these smaller players a partnership approach can be beneficial by leveraging resources and solutions made available through a technology partner.

Financial Technology 52

Financial Technology Technology Software Analytics 52