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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

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Passing The Middle-Market Automation Exam

PYMNTS

Sometimes it’s not a sales challenge but a technology challenge, as in, “do they have the right technology that the middle market needs and wants that is available to the bank’s set of products?” King asked. “In True or false: All card programs are created equal. False, said King.

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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. My, how things have changed! 2015 was a content marketing tsunami. Content marketing has arrived!

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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing. The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. FinTech shows no signs of slowing down the creation of new SaaS products for small firms, however. APIs Add to the Exhaustion.

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How Financial Technology Partners can Help with Customer Acquisition Campaigns

FICO

For credit unions and smaller banks in North America, the challenge of how to compete with their bigger counterparts is a constant and pressing matter. To find out more about how PrescreenCentral can benefit both FinTech partners and financial institutions alike, read the new executive brief. Learn more about PrescreenCentral.

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How Credit Unions and Regional Banks Can Execute Strong Customer Acquisition Campaigns

FICO

For credit unions and smaller banks in North America, the challenge of how to compete with their bigger counterparts is a constant and pressing matter. To find out more about how PrescreenCentral can benefit both FinTech partners and financial institutions alike, read the new executive brief. Learn more about PrescreenCentral.