Insights on Business

FEBRUARY 13, 2019

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing. Event Hashtag: #Think2019. Protection (Security).

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Albuquerque Digital Banking Millennials social media 152

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

social media 135

social media Branding Course United States 135

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. Remember the key: be authentic.

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Marketing social media Marketing Strategies Branding 15

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

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Marketing Millennials Community Bank social media 40

William Mills

MAY 11, 2016

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. This looks like a polling tool, to get quick client feedback, mostly about current events. What’s the market strategy? Fiserv is meeting that need for FIs and millennials.

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Video Mobile social media Analytics 40

William Mills

MAY 11, 2016

Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” One or two of three new mortgages are going to be Millennials (I think he said two but I’m not sure)” This is REALLY important. “One Millennials want the right mortgage, right now, online or on their phone. Man, that’s true.

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Video Lending social media Analytics 40

William Mills

SEPTEMBER 7, 2016

I’ve heard that financial planners are having a hard time getting Millennials thinking about retirement but instead focus on short-term financial goals – homes, vacations, etc. It’s a lot of pressure to be the first to go at this event. Except for one time, I’ve been to every Finovate event in the U.S. since day one.

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Mobile Cards Fraud Data 40