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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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What Do My Customers Expect? Inside Perficient’s Now/New/Next

Perficient

Do you have a tool to find a dealer? Can consumers find you on social media? Ideas begin to take shape: “What if we had a scheduling tool that looked like their reservation tool?” Maybe you produce a lot of good content, but can you personalize it for specific audiences? Does it connect to available inventory?

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5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market

The Financial Brand

Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential. The post 5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market appeared first on The Financial Brand.

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A Step Ahead

Independent Banker

Digital tools and tactics. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

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Biggest Mistake in Digital Strategy Is Forgetting Client Relationships

American Banker

Digital tools improve a bank's traditional sales process, but relationship-based banking is still a huge factor in winning over millennial customers.

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Post And Parcel Missing Out On Digitization, Says Accenture

PYMNTS

Further, the post and parcel space is actually quite good at planning for digital strategy — but is not translating investments into digital tools into better financial performance. More than 70 percent said they have a social media presence.

Big Data 100
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Social Assurance Hires Bank Marketer for Client Growth and Success

Social Assurance

Faulkner has spent the past 16 years working in banking, focusing on strategic planning, social media management, digital strategy, public relations and marketing operations. About Social Assurance.