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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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TymeBank’s AI-Powered Chatbot Key to Low-Cost Digital Strategy

Bank Innovation

Digital bank TymeBank and conversational banking technology provider Finn AI have teamed up to bring a low-cost, AI-powered experience to underserved consumers as well as small and micro businesses in emerging markets.

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Geneva Car Show Canceled; Automakers Plan To Go Digital

PYMNTS

As carmakers were forced into contingency planning, digital strategies emerged as a means of saving a portion of their marketing activities. However, it was noted that automakers are seeking methods to reduce costs and better target their marketing efforts.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

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Floating The Next Big Idea For Social Commerce

PYMNTS

For example, say you’re in the market for a new car. For the students who don’t win, that $40 can be used as discounts at local retailers. Rizvi believes this model will be just as powerful, as retailers have a chance to apply discounts above and beyond current means such as Groupon. They will accept 76 floats at $500.00

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A Bundle Of Contradictions: The Online Privacy Landscape

PYMNTS

What follows is a quick look at the current privacy landscape, and what that means for retailers and other companies that are competing for larger shares of the digital market — including potential business opportunities. For instance, the market for apps and wearables related to personal healthcare will reach $11.25

Online 101
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Post And Parcel Missing Out On Digitization, Says Accenture

PYMNTS

“As the pace of digital change is accelerating daily, last-mile delivery companies will need to leverage digital solutions to remain relevant and competitive in a fast-changing market,” the executive said in a statement. But compared to high-tech, communications, banking, utilities and retail, post and parcel falls flat.

Big Data 100