Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

AUGUST 10, 2018

At first glance, 2018 is shaping up to be a year that has brought meaningful consumer, regulatory and legislative backlash against lax online privacy. What seems to be genuinely changing is consumer awareness of how privacy really works in the digital world. Except, maybe not. First, a few caveats. Privacy Changes. Privacy Punishment.

Online 101

Online social media Baltimore Data 101

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Engage Net Promoter and Client Feedback Channels.

Strategy 156

Strategy Digital Banking Digital Strategies Mobile 156

PYMNTS

MARCH 24, 2016

According to the research, 70 percent of CPOs said they are now targeting their customer engagement and experience efforts through self-service portals — i.e., online portals. Mobile technologies were cited by 42 percent of executives as a key strategy for customer engagement, just shy of the 45 percent that said the same of cloud technology.

Innovation 100

Innovation Marketing Digital Strategies social media 100

PYMNTS

MARCH 6, 2020

For example, say you’re in the market for a new car. Rizvi has retained a marketing company to focus on brand awareness and customer acquisition. “We We have a good digital strategy around social media, YouTube and a couple of other channels. They will accept 76 floats at $500.00

Hawaii 141

Hawaii social media Innovation Digital Strategies 141

Independent Banker

NOVEMBER 25, 2015

The role of Alex Jimenez, senior vice president and director of digital and payments innovation at the $7.2 But now his current role is to focus entirely on developing forward-looking financial retail offerings, including mobile and online banking, card technologies and other emerging channels and devices. “We

Innovation 70

Innovation Community Bank social media Community 70