Perficient

FEBRUARY 25, 2021

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. For example, if you’re investing in initiatives that drive leads, it’s probably smarter to gauge performance based on ROI instead of purely on spend.

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

JULY 16, 2020

As trade shows were postponed and canceled, we quickly shifted our marketing approach, opting for a robust digital strategy. This included the issuing of topical studies, thought leadership pieces and webinars. While the sales team has always taken a digital-first approach, they’ve had to find new ways to keep customers engaged.

Meeting 154

Meeting Leadership US Conference 154

PYMNTS

FEBRUARY 23, 2018

And with its scale in mobile payments and loyalty members, the company is well-positioned for other innovative initiatives. Touchscreen self-ordering kiosks, a new mobile pay app, dedicated pickup areas for mobile orders, digital menu boards and, yes, in-store WiFi will make up its digital strategy. Taco Bell’s $9.8

Online 101

Online US Payments Mobile 101

Javelin Strategy & Research

SEPTEMBER 2, 2014

I can’t get enough of innovation and digital strategy. My 30 year career started in merchant e-commerce technology, with numerous product management/leadership/launch roles before moving over to product-innovation research some fifteen years ago. I have a lot to learn!

Innovation 58

Innovation DC FDIC Strategy 58

Cisco

MAY 5, 2021

Automation is one of the essential parts of any digital strategy. That’s why imimobile spent years perfecting our Natural Language Chatbots with pre-built scenarios so you can get up and running quickly with common use-cases like scheduling appointments, or delaying payment, for example.

Customer Experience 129

Customer Experience Branding Tools Strategy 129

CB Insights

MAY 10, 2018

Early consultants pioneered the tools and frameworks used to help companies develop a strategy: the 2×2 matrix, the Experience Curve, SWOT (Strengths, Weaknesses, Opportunities, Threats) diagrams, Porter’s Five Forces, and many more. State of Innovation Report. Many are still in wide usage today.

Strategy 78

Strategy Management Analytics Tools 78