Remove Data Remove Marketing Automation Remove Technology Remove User Experience
article thumbnail

Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. Elements of Delivering a Personalized Experience.

Industry 294
article thumbnail

Modernizing the Health Plan Business Process

Perficient

Health plan organizations must conquer mountains of data, increasing regulations, and escalating consumer expectations. Our experts are working with health insurers to leverage front and middle office automation using Salesforce Industries (formerly Vlocity). There are numerous benefits to this cloud-based technology.

Groups 294
article thumbnail

FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. PYMNTS: Can you show me some data or proof points on how the company has helped retailers? — as if they were on a social network. Please provide some client examples.

Branding 103