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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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How to Solve for Missing Data in Marketo

Perficient

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? First Step. Next Step Without Emails. Case Study.

How To 340
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Data Is Key Across the Sales Enablement Platform

Perficient

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. Here are the key data-oriented success criteria considerations: Data Acquisition/Sourcing. Data-Driven Application Implementations.

Data 322
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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. Some organizations have a zero-risk tolerance of using data. This is a tough one.

Data 493
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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. Elements of Delivering a Personalized Experience.

Industry 294
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A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

Perficient is looking forward to bringing our unique combination of automation technical know-how along with financial services and payments industry expertise to the Banking Automation Summit in Charlotte, North Carolina on March 2-3. We’re observing the banking industry’s growing use of RPA.

Trends 474