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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. Elements of Delivering a Personalized Experience.

Industry 294
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Decoding Data: Harnessing the Power of Your Financial Brand's Online Presence

Digital Growth Institute

Data , a term that holds various interpretations across different individuals within a financial organization. The value of "thick data": Qualitative insights that help understand the motivations and emotions of people. The value of "thick data": Qualitative insights that help understand the motivations and emotions of people.

Data 15
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Modernizing the Health Plan Business Process

Perficient

Health plan organizations must conquer mountains of data, increasing regulations, and escalating consumer expectations. Here are some examples of use cases that can be solved by using Salesforce Industries: Automate screener process and census capture, and store data on employer’s account. Step 4: Get Others On Board.

Groups 294
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. PYMNTS: Can you show me some data or proof points on how the company has helped retailers? — as if they were on a social network. Please provide some client examples.

Branding 103
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Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It?

PYMNTS

The company currently offers email marketing automation software from companies like HubSpot and Google, along with a range of consumer experience features and shipping app integrations. BigCommerce’s big takeaway?

Tools 122