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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

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Data Is Key Across the Sales Enablement Platform

Perficient

This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Here are the key data-oriented success criteria considerations: Data Acquisition/Sourcing.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

At least one mid-size bank showed up with its entire exec leadership team AND board of directors. It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. The event included a mix of CLOs, COOs, CEOs and board members, not mainly CMOs anymore.

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GonzoBanker Awards 2017

Gonzobanker

Endless CRM and data management projects that shook our foundations and gutted our PMOs. BNC shareholders got a terrific premium, a 47% dividend increase, and a continued leadership role for Richard D. New Hot Category Award : Marketing Automation. When labor markets tighten, we turn to immigration. Payments chaos.

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Content Marketing Closes the Loop Between Marketing and Sales

William Mills

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

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Financial Policy Predictions 2021: Meaningful Changes Ahead

FICO

Duguid before the end of June 2021, I believe the court will not only provide some clarity on what an ATDS is but, in doing so, will further facilitate the use by banks and other businesses of legitimate, non-marketing automated or prerecorded voice and text messages to the mobile phones of customers who have the provided requisite consent.