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Top 9 Digital Consumer Trends for Financial Marketers in 2019

The Financial Brand

Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

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Top 9 Digital Consumer Trends for Financial Marketers in 2019

The Financial Brand

Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year ahead. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Marketing technology goes beyond an operational element. Social media.

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Mining for CX Gold: How Financial Institutions Can Engage Employees

The Financial Brand

Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers. The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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12 Days of Content

Social Assurance

Social Assurity. Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. From how to maximize current trends, to staying up to date on advancing ones. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence.

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Gen-Z and Snapchat: 5 Things Financial Brands Need to Know

Social Assurance

But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. Social Good Alignment. 2020 brought us marketers a lot to consider around crisis communication, channel distribution, and the customer experience.

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

We identified four larger areas where these companies set themselves apart — in design, how they launch, the customer experience they build, and how they market themselves — and found that they had stories to tell in all of these categories. Build a better customer experience: How to build an end-to-end brand.

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