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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win. How to Get There.

Branding 378
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3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. Building trust is not limited to overarching company leadership.

Community 275
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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital.

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Consumer-centric Digital Experience in Healthcare

Perficient

“Consumer-centric experience” has become a buzzword in healthcare circles. In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! It’s a frictionless journey, and it saves time.

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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

While it was a challenge for her to learn about computers and applications from a developer perspective, her app earned rave reviews from Bright Paths students, Perficient colleagues, and Hackbright leadership. . Bright Paths Project: Welcome to Stock Market. Login and registration buttons welcome users to the home screen.

Milwaukee 348
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The 2022 GonzoBanker Awards

Gonzobanker

It’s hard to understand how Clobes has time in the day to drive her unlimited amount of leadership activities. His passion for innovation, community, culture, and clients provides a leadership template for all future GonzoBankers. What an amazing leadership story. The Smarter Bank Customer Experience Award.

Community 216