Perficient

DECEMBER 10, 2020

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? Customers who are expecting to forever change their behaviors.

Customer Experience 340

Customer Experience Leadership Study Groups 340

Perficient

MARCH 10, 2021

With over 25 years of digital agency leadership experience, he specializes in Mobile Product Management, Mobile Strategy, and Customer Experience. Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Strategy 493

Strategy Digital Strategies Customer Experience Leadership 493

Gonzobanker

JULY 20, 2022

The lack of clear ownership in driving digital transformation represents a huge roadblock for financial institutions fighting to stay relevant. Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition.

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

Perficient

NOVEMBER 30, 2020

Under GDPR and CCPA, CMOs need to understand the current landscape of customer data privacy and data collection transparency laws and, moreover, how to address the experience of asking for and then acting on information captured so as not to alienate and lose customers they fought so hard to win. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

OCTOBER 29, 2020

By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. It’s unfair to fault Quibi’s leadership for failing to anticipate a global pandemic. The FBM is made up of three primary factors ­­— Motivation, Ability, and a Prompt (MAP).

US 294

US social media User Experience Digital Strategies 294

Perficient

MARCH 12, 2021

When you determine what these items are and what it means financially to your business, you can define an investment strategy. With a clear understanding of financial gain, you can create a return-on-investment model that supports your business case and demonstrates to leadership that this makes sense.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

FICO

AUGUST 19, 2022

Enterprise intelligence that powers digital customer experiences has never been more advanced — so why are 70% of digital transformations floundering? So, where’s the “intelligence” in today’s “enterprises,” and the digital customer experiences digital transformation promised to deliver?

Customer Experience 52

Customer Experience Analytics Strategy Management 52