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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. Ariel Diaz, founder and CEO of Blissfully , told PYMNTS the chaos breeds fatigue for the SMB community. Today, the average small business spends more than $15,000 on SaaS every month, according to the company’s Q3 2017 analysis.

Tools 135
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Financial Inclusion Using Analytics

FICO

Since introduction to the market this innovation has enabled Círculo de Crédito to help an additional 22 million Mexicans obtain a credit score and put them on a path toward credit access. Financial inclusion also means investing in innovation. How can we use innovation to bring more people the financial resources they need?

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines. Organic and cheap.

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Financial Policy Predictions 2021: Meaningful Changes Ahead

FICO

Duguid before the end of June 2021, I believe the court will not only provide some clarity on what an ATDS is but, in doing so, will further facilitate the use by banks and other businesses of legitimate, non-marketing automated or prerecorded voice and text messages to the mobile phones of customers who have the provided requisite consent.