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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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5 New Marketing Competencies for Mortgage and Consumer Lending

ForwardBanker

When marketing mortgages and consumer loans, is it business as usual and the same-old-same-old for your community bank or credit union? Sure, certain marketing strategies will remain timeless — addressing customers by name when they interact with branch staff comes to mind.

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Building your growth plan: Key metrics to consider - Part 4

Abrigo

Technological innovation has enabled FinTech start-ups to compete in a field previously dominated by banks and credit unions. At the same time, early adopters of new technologies, like mega banks, are edging out community banks and credit unions in the fight for customers and creating a rapidly consolidating industry.

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Tips to Help Financial Marketers Grab More Home Equity Lending Business

The Financial Brand

Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples. The post Tips to Help Financial Marketers Grab More Home Equity Lending Business appeared first on The Financial Brand.

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Five Things Banks Can Never Outsource

Gonzobanker

Cross-channel marketing – In the next few years we’re going to see an explosion of data-driven, targeted marketing that will make what I’m getting on my iPhone now look like chump change. The people who know how this works and how to do it well will add major value to banks. Many great lenders are planning to retire soon.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? Looking for banks or credit unions. This is an extension of business services, powered by a local community bank. A mobile wallet powered by a local bank, built on the Malauzai platform. This certainly adds a lot of technological capacity to the community bank.

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FinovateFall 2017 Live Blog – Day 2

William Mills

Digital banking solutions for community banks and credit unions. A turnkey solution incorporating CRM, invoicing and payments into a simple solution for the business delivered through the bank’s digital banking solution. An industry leader in lending and benchmarking solutions for financial institutions.

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