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Straight Outta Yale: Recent Grads Create New Beverage Product Line

PYMNTS

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. While he and his friends were attending their final semester at the Yale School of Management , they had a plan. Mitchell will be part of the Onda marketing effort, but not a dominant presence. They all loved tequila.

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The secure digital platform for financial services innovation

Insights on Business

CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply?

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Every bank product manager should be clear on what their product is, what it is used for, and who will use it.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? Other areas of pain included in our surveys include website complexity, content management, effectiveness of email marketing efforts, and managing digital assets.

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Matching Gift Facts and Insights

The Paypers

Nick Ellinger , VP of Marketing Strategy over at DonorVoice, in a detailed post, How to Structure Your Matching Gift Campaign , summarizes the results of tests that may surprise you. ITEM: No Match vs a Lead Donor vs Lead Donor + Match.

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