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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. The interesting part of this session was how these banks used sports marketing as a creative avenue for other projects.

Conference

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Straight Outta Yale: Recent Grads Create New Beverage Product Line

PYMNTS

JULY 15, 2020

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. While he and his friends were attending their final semester at the Yale School of Management , they had a plan. She has also cultivated a mammoth social media audience with 17 million users in her Instagram following.

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Community Banking Brief

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

Straight Outta Yale: Recent Grads Create New Beverage Product Line

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