Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

Gonzobanker

JULY 6, 2021

Maybe this is the new reality for community bankers, but Cornerstone Advisors is seeing little evidence that they’re serious about implementing a comprehensive digital strategy. Topping their list of complaints: speed to market/pace of new improvements (or lack thereof) and integration challenges. Commoditization Strategy.

Strategy 155

Strategy System Risk Management Technology 155

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

PYMNTS

JUNE 15, 2020

There is an out-and-out frenzy to capitalize on the pandemic-fueled digital shift that gave consumers few options for accessing products and services over the last twelve weeks. There is, of course, some truth to this. For those companies, making the quantum leap to digital is, literally, a bridge too far.

Innovation 214

Innovation Mobile Capital Operations 214

Cisco

MAY 5, 2021

You already have a CRM, a Marketing Automation platform, or Call Center software. Utilize those tools to their greatest potential and add digital enhancements by leveraging a centralized digital hub that breaks down walls and puts your customer’s needs first. Our partnerships extend beyond Mobile Operators.

Customer Experience 126

Customer Experience Branding Tools Strategy 126

Lex Sokolin

SEPTEMBER 23, 2020

To the extent it pipes people to banking product, that goes to a $500 million market capitalization public company that makes prepaid cards. Just referring customers to capital sources. This model gives visibility in the public markets to what Chime may try to sound like. Of course not. billion valuation.

Capital 52

Capital Software Lending Apple 52

CB Insights

MAY 10, 2018

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. In some cases, of course, management consultants are hired to give cover to unpopular decisions or even to send a message to one’s workforce. Consultants did this because clients weren’t.

Strategy 78

Strategy Management Analytics Tools 78