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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Map a path to how your brand can connect to each group, including language, graphics, and talent. Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort.

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Why Large Retailers Are Mandating Masks

PYMNTS

It has set out four major elements for how all companies — particularly retailers — must organize their go-to-market strategies and business models for the short term, with an eye toward the behaviors that will stick if and when the pandemic ebbs. How to reroute potentially retrograde inertia? The fourth element is time.

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Open Banking, Open APIs, Wide Open Opportunities?

PYMNTS

Some are technical in nature, some are reconciling problems for existing business models or even confounding go-to market strategies, as in how to work with and scale to consumer needs and desires that demand, on an increasing level, flexibility and speed.

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Navigating the Loan Landscape: A Guide to Small Business Financing

Ublocal

Working capital is the lifeblood of any business, but it can be challenging for small business owners and entrepreneurs to get conventional financing. In this article, we’ll explain everything you need to know about SBA loans and how to apply for one. SBA loans were created to fill that gap.

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#BankSocial: A Conference to Attend in Person

NCR

Here’s what we do know: Social media and other inbound marketing strategies are now reported to generate 54% more leads than traditional paid marketing strategies. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

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The 5 Biggest Marketing Traps Almost Every Bank Falls Into—and How to Avoid Being One of Them

The Emmerich Group

But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. They teach branding, creativity, how to build slogans, how to order paraphernalia with logos on “stuff,” how to do campaigns and product launches. It’s what builds your capital for growth or acquisition.

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Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.