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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. SEO Benefits.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

01:15 pm 10 Reasons Why Fintech Startups Fail. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Showing using a brand new device on a brand new connection. This company provides unstructured content analysis for fintech. How does this work?

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FinovateSpring 2016 Live Blog – Day 1

William Mills

OurCrowd is bringing a fintech solution to the process of sourcing and managing deals. This is car-title lending updated by fintech. ^SR Some of the top companies in fintech are gathered for the Spring Finovate conference in San Jose. Download: 10 Reasons Why Fintech Startups Fail White Paper.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Presenting a programmable cloud – a fintech platform. ^KT. This is a leading bank in Russia, with a track record of fintech innovation. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. 01:15 pm 10 Reasons Why Fintech Startups Fail.

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