PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

NOVEMBER 11, 2016

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. Although less than 10 percent of marketers say they plan to focus on generic mobile coupons, retailers will be offering bargain hunters other ways to get a deal.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. Social-based marketing.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. Resonating with this group at a young age can have a huge impact on retailers’ long-term consumer retention and brand loyalty.

Retail 100

Retail social media Survey Study 100

The Financial Brand

AUGUST 11, 2020

The post 10 Years Ago, Targeting Millennials Was Critical – What Now? appeared first on The Financial Brand. The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help.

Millennials 43

Millennials Branding social media Marketing Strategies 43

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? It’s effective and personal.

Marketing 15

Marketing social media Marketing Strategies Branding 15

The Financial Brand

DECEMBER 7, 2020

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.

Marketing 43

Marketing Millennials Branding social media 43