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Ikea And What Comes Next For Printed Catalogs

PYMNTS

7) as the Ikea brand continues to shift itself to digital, according to published reports. Published reports indicate that in the past year, Ikea has seen online sales increase by 45 percent. That beats 2 percent for mobile, 1 percent for email, 1 percent for social media and 0.2 Do catalogs work for every brand?

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Pinterest Isn’t A Social Network

PYMNTS

Pinterest has snagged a round of headline fascination, as various segments of the tech press have been touting the apparently surprising revelation that Pinterest is no longer thinking of itself as a social media platform. Not Social Media. Well, at least we weren’t. We like to say, be yourself and not your selfie.

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Good Housekeeping Revitalizes Content Marketing

PYMNTS

The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago. In addition to creating this new kitchen space, it also served as a new way for the publication to conduct branding and marketing. We can do Facebook Live.

Marketing 101
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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 10) @CU_Times – Credit Union Times magazine has Tweets on regulatory changes, awards and technology.

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70 Percent Of Merchants Use Progress Bars To Drive Checkout Conversions

PYMNTS

Big merchants have many strategies, but they often lack an online checkout strategy. As a result, merchants may lose millions a year due to the friction associated with converting shoppers to buyers online. It allows customers to pull in credit card, billing, and shipping info they’ve stored on the social media sites.

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Why Not Just A Label Aspires To Be Fashion’s Black Sheep

PYMNTS

Those designers were looking for a marketplace — since many were finding their best channels were on social media, and their ability to amplify their signals on such crowded platforms was complicated. Earlier this year, the brand relocated from its longterm London HQ to its new corporate home in L.A.,

Branding 116
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Why TOMS Shoes Is Putting A Toe In Brick-And-Mortar

PYMNTS

That sense of purpose, paired with a savvy presence on social media, brought the business a large and devoted following — and has seen the firm expand from shoes to other environmentally sound and charitably oriented accessories like bags, hats and sunglasses. The online customer is expensive to attract and not easy to keep.