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Fitness Platform Raises $5M For Online Workouts

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the Los Angeles-based alternative asset manager. million followers on social media, and Nicole Mejia, a fitness instructor with 1.3 s CEO Strauss Zelnick, and the dance-based Vixen workout, a dance fitness brand focused on improving the physical and mental wellness of women. “I NEOU charges U.S. customers $14.99

Online 130
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Verishop Works With Westfield To Open Stores

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To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands.

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Walmart Joins Livestreaming Trend With TikTok; New 'Shop Party' App Debuts

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At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. 18 at 8 p.m.

Trends 203
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Nike Sues More Than 1,000 Websites And Other Parties Over Alleged Counterfeiting 

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Nike is suing 589 websites, the owners of 676 social media accounts and more than 100 unidentified companies and individuals for allegedly selling counterfeit versions of its Nike and Converse shoes online. Nike wrote in a lawsuit filed in the U.S. Taking a Hard Line Against Alleged Counterfeits .

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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

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If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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Pop Up Grocer Checks All The Pandemic Retail Boxes

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Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

Retail 150
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Outer On Tapping D2C ‘Neighborhood Showrooms’ For eFurniture

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In an age of eCommerce brands opening up pop-up shops and permanent stores, some companies are taking a different approach to showcasing their products in real life. For now, the company has spaces in the Los Angeles area such as Long Beach and Woodland Hills.) Overall, Lin said, “We’re hoping for … a broad range of people.”