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How Millennials Are Propelling Halloween To New Retail Heights

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Retailers are set to clean up this Halloween, as 2017 is looking to be a record-setter for consumer spending during the holiday. That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 billion, up 8.3 billion, up 8.3

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Millennials’ Perfect Combo: Taco Bell And Forever 21

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Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?

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Enticing Millennials With Experiences Using ?Neighborhood Goods?

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The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. Cities such as Plano hold promise for retail, for example, as they are fast-growing locations with many employers. This generation values experiences, not just tangible goods.

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How Madhappy Turned T-Shirts Into A Lifestyle Brand

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As a result T-shirts are sold just about everywhere, at just about every type of apparel retailer and at a stunningly wide array of price points. The tees and hoodies are all manufactured in Los Angeles. And Raf noted, for the founders, it was important that their brand felt good to wear in ways that went beyond the physical.

Branding 124
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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

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If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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Verishop Works With Westfield To Open Stores

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To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands. mall owner Unibail-Rodamco-Westfield.

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Club Monaco, Pop-Ups And Powering Enhanced Retail Experiences

PYMNTS

In fact, the now Duchess of Sussex has sold out a few items for the brand, as its items regularly sneak into her wardrobe rotation. A royal celebrity endorsement is, of course, always nice – and certainly a good way to get a brand’s name in print. Pop-up stores. For this launch, Club Monaco is again working with Diptyque Paris.

Retail 101