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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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With podcasts and billboard ads, Brex focuses on brand building

Bank Innovation

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing.

Branding 221
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U.S. Bank Jumping Into Digital Lending With New Platform

The Financial Brand

The bank's innovative digital lending solution increases pressure on both fintechs and traditional institutions in a key battleground market. Bank Jumping Into Digital Lending With New Platform appeared first on The Financial Brand. The post U.S.

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Why Square’s Expanding Ecosystem Threatens Banking’s Future

The Financial Brand

ILC charter plus P2P could impact the consumer market. The post Why Square’s Expanding Ecosystem Threatens Banking’s Future appeared first on The Financial Brand. Fast-growing mega-fintech siphons small business loans and transactions from banks.

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Why Square’s Expanding Ecosystem Threatens Banking’s Future

The Financial Brand

ILC charter plus P2P could impact the consumer market. The post Why Square’s Expanding Ecosystem Threatens Banking’s Future appeared first on The Financial Brand. Fast-growing mega-fintech siphons small business loans and transactions from banks.

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Trendwatch: Banking Services and the Gig Economy

The Financial Brand

The post Trendwatch: Banking Services and the Gig Economy appeared first on The Financial Brand. Growth-oriented banks and credit unions may find fresh opportunities among people who work gig jobs for Uber, Postmates and others.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Visualizing data for trends and market projection, visualize data in different ways. Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. Marketing is headed by Stephanie Barrueto and Product Engineering by Linda Yang. Who is the target market? Om Kundu and Mark Krofchik.

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