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Accountants: Are you a cost center or a growth partner?

Abrigo

Helping to grow the client's business For example, many mom-and-pop companies might not know much about social media, but accountants can share with them ideas for utilizing social media to reach new prospects and build “brand evangelists.”

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Leveraging LinkedIn for Social Selling

Social Assurance

We are only about 60 days away from Spring and as we head into the spring of 2022, lending is a primary focus for financial brands. Our current environment leaves financial brands flush with deposits, heading into the start of the seasonal uptick in home buying, while inventory remains a challenge. Tip: get permission!).

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How to get referrals and grow your firm

Abrigo

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Interacting with the service provider on social media. Reading about the expert in online reviews. Reading a book, blog post or article written by the service provider.

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Maximizing Your Website to Generate Quality Leads

William Mills

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. With public relations activities, social media and blogging, you can begin drawing your prospects into your website. Be a Gatekeeper.

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12 Months of Content Marketing For 2018

ABA Community Banking

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. Examples of different types of content are: Blog posts Social posts Infographics Video Podcasts. Creating and sharing valuable content is key to building trust between your brand and your target audience.