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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. Examples of different types of content are: Blog posts Social posts Infographics Video Podcasts. Creating and sharing valuable content is key to building trust between your brand and your target audience.

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Leveraging LinkedIn for Social Selling

Social Assurance

We are only about 60 days away from Spring and as we head into the spring of 2022, lending is a primary focus for financial brands. Our current environment leaves financial brands flush with deposits, heading into the start of the seasonal uptick in home buying, while inventory remains a challenge. Tip: get permission!).

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How to get referrals and grow your firm

Abrigo

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Some sources of expertise-based referrals include (most popular sources in bold): - Finding the expert in online searches. Reading about the expert in online reviews.

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