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Accountants: Are you a cost center or a growth partner?

Abrigo

She will provide simple ideas that accountants can share with their clients: low-cost options to market their products and services so they can grow the top line and end up with more on the bottom line, too. Another idea Johnson says accountants can suggest to clients for growing revenue through social media is called “trend jacking.”

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Leveraging LinkedIn for Social Selling

Social Assurance

We are only about 60 days away from Spring and as we head into the spring of 2022, lending is a primary focus for financial brands. Our current environment leaves financial brands flush with deposits, heading into the start of the seasonal uptick in home buying, while inventory remains a challenge.

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How to get referrals and grow your firm

Abrigo

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Interacting with the service provider on social media. Both sources may be encouraged through sustained marketing efforts.” Blog Accountant'

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Maximizing Your Website to Generate Quality Leads

William Mills

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers.

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12 Months of Content Marketing For 2018

ABA Community Banking

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. Plan ahead of time.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals.