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Accountants: Are you a cost center or a growth partner?

Abrigo

Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue, she adds. It used the relevant hashtags in its social media postings and was able to tap into the interest in the topic.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. Examples of different types of content are: Blog posts Social posts Infographics Video Podcasts. Creating and sharing valuable content is key to building trust between your brand and your target audience.