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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

As a result, bankers love the idea of a sales funnel – put enough prospects at the top of the funnel, and a certain number of customers will fall out the bottom. Add more resources, and you get more customers. Here is a fun exercise – Ask a bank product team, “How do you grow customers?” It is easy to understand.

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The 2023 GonzoBanker Awards

Gonzobanker

The specifics are unclear, but bankers recognized that this will be an absolute game-changing technology in future years, and delivery will change in ways we can’t even conjure yet. THE BANKER AWARDS The Bank Acquisition of the Year – goes to the unique PacWest and Banc of California deal. Employees are back to work. We are in awe.

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2020 GonzoBanker Awards

Gonzobanker

Bankers started the year with good business plans, strong balance sheets, and optimism. By providing unprecedented loan relief and loan counseling/assistance for millions of their customers impacted by the pandemic. Even George Bailey would have given you the thumbs up. ” – Hunter Thompson. Everything.

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Community Heroes Leaving Their Mark

Social Assurance

What makes a financial brand stand out? Maybe it’s the interactions a customer experiences while visiting the branch? In 2019 , [community bankers] had only 12 percent of total industry assets and 15 percent of total industry loans. Loans provide an opportunity for community bankers to connect.

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Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

And, man, did it ever … with the Aliens -esque signs of bankers getting their brains sucked out (or was it minds being blown by presenters, not sure?). With a focus on digital banking and branch transformation, it was interesting to see the attendee list with lots of sexy new customer experience and analytics titles.

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