Branding Customer Experience Security UX 
Perficient
JANUARY 21, 2021
Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. With upfront planning and commitment secured, it’s time to put the design plan in action.
The Financial Brand
NOVEMBER 10, 2020
The right mix of marketing, UX, security and customer feedback brings results. The post 4 Ways to Differentiate Your Banking App and Drive Acquisitions appeared first on The Financial Brand. It's difficult to stand out in a crowded mobile app market.
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Perficient
SEPTEMBER 29, 2020
It’s the Google experience. The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. These systems use portals or content hubs that allow the user to interact with the brand, or provide forms that are just a bit more enjoyable than usual.
Celent Banking
MAY 5, 2017
It seems like almost weekly I’m hearing something about a new challenger or digital-only bank brand. It had outages with its third party card processor, and then a few days later customers reported not being able to properly view their balances or display transactions. It reminds me of The Fermi Paradox.
Perficient
SEPTEMBER 29, 2020
Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. And how’s consumer buying behavior changing and how does that impact the need for brand trust?
Gonzobanker
DECEMBER 19, 2022
Benson Porter, Boeing Employees CreditUnion – Porter led BECU through an amazing streak of growth in the Pacific Northwest, all while building an innovative, stakeholder-driven brand respected nationally. Goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. The Authors of the Year Award.
CB Insights
OCTOBER 10, 2017
An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. They need to show their users how helpful they can be during the first-run experience while asking for a bigger commitment in the form of: trust. social security number (for tools like Robinhood and Credit Karma).
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