Branding Customer Experience Leadership Study 
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. Maybe not just yet.
Perficient
MARCH 8, 2023
Promote the advancement of women into leadership roles. In fact, a 2021 study by BNY Mellon showed there would be an extra $3.22 Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient. Consider women more mindfully in marketing efforts.
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Gonzobanker
MAY 14, 2018
Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!
Insights on Business
FEBRUARY 22, 2019
The tendency that the big guys get bigger is known in the industry as the network effect because of customers’ preference of banks with a large network. Sometimes a particular aspect of a brand is extended to the company’s other products. Retail Banking Satisfaction Study, JD Power. [3] See figure 2. See figure 3.
Perficient
MAY 21, 2021
While it was a challenge for her to learn about computers and applications from a developer perspective, her app earned rave reviews from Bright Paths students, Perficient colleagues, and Hackbright leadership. . Bright Paths Project: Welcome to Stock Market. Login and registration buttons welcome users to the home screen.
Independent Banker
MAY 26, 2016
For several years I have followed, studied and thought about how technology is transforming the world in which we live and work. Companies will invest in digital customer experiences to improve experiences for all customers and employees. Prediction #4: Digital brand dynamics.
The Financial Brand
MAY 3, 2020
A study identifies priorities and investments to change that outlook. The post Just ‘Surviving’ is Growth Plan for One in Three Financial Institutions appeared first on The Financial Brand. Of the rest, nearly half say growth prospects are 'constrained.'
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