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A Masterclass in Bank Total Experience In One Graphic

South State Correspondent

We have prepared a free ebook that contains brainstorming questions to help you better understand total experience. The total experience is the product, the user’s journey with the product, the marketing/branding, and the interaction between the users and support staff. You can download it HERE. For total experience, it is the same.

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Accountants: Are you a cost center or a growth partner?

Abrigo

When business owners think of their accountant, some might immediately think of the money they pay for tax preparation, an audit or other compliance services – the type of service “a client doesn’t want but needs,” as accounting thought leader Allan Koltin has described “Level 1” or “Type 1” services.

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Proactive Customer Communication for Fraud Prevention

FICO

One of the most interesting takeaways for me is that banks have an opportunity for proactive, personalized customer communication, in the channel of their choice, to provide fraud detection and fraud prevention, as well as to manage fraud cases so that they can be bought to a conclusion more quickly and with a better customer experience.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. Financial brands may think that a content marketing strategy is something that comes at a later point, but we would argue it’s the foundation of modern marketing. Set Clearly Defined Goals. Most likely not.

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How to Unlock the Power of Hyper-Personalization

FICO

When asked about their ability to effectively use the data for things like targeting customers, supporting their brand and products, and developing new products, there was an obvious lean toward being “ineffective” versus “effective.” See an illustrated explanation in our Applied Intelligence ebook. This points to a bigger issue.

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FinDEVr Silicon Valley: Looking Back, Moving Forward

Fintech Labs Insights

Signed deal with Vision FCU to provide its money management app. Partnered with fellow Finovate alum NCR to launch new money management platform. Powered Homeownership Preservation Foundation’s digital money management app. Offered digital wealth management for BancAlliance Member Banks. Hired former Yodlee CFO.