Social Assurance

JANUARY 11, 2021

Part of the challenge is staying on top of new marketing trends, updates to marketing channels, and what to anticipate going into 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

social media 15

social media Branding Trends Tools 15

Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! Simple: it shows your brand’s lighter side and helps your followers better connect with you! Financial tips and products are great go-to pieces of content for your brand, but don’t be afraid to change things up.

social media 15

social media Branding How To National 15

The Financial Brand

JANUARY 16, 2022

The post The Secret to Bank Innovation Goes Way Beyond ‘Culture Change’ appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Willingness to act when the outcome is unknown and to look for options on 'the edge of money' are crucial for financial institution growth.

Innovation 41

Innovation Banking Trends Analysis Trends 41

The Financial Brand

SEPTEMBER 26, 2021

New Florida institution, built by two banking veterans on a modern tech platform, may be what the start-up of the future will look like. The post Neobank Alternative: Building a Hybrid Digital-First Bank from Scratch appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Florida 43

Florida Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 30, 2022

The post Credit Unions Are Buying Banks at a Breakneck Pace: Here’s How the Deals Work appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Don't be surprised to see this number double in 2022.

Banking Trends 31

Banking Trends Analysis Trends Branding 31

The Financial Brand

JULY 12, 2021

Banking has been a slow-moving turtle in the eyes of environmentalists. Newly-established Climate First Bank could change that view. The post How One Florida Bank Is Embracing the Green Banking Agenda appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Florida 34

Florida Banking Trends Analysis Trends 34

Gonzobanker

DECEMBER 17, 2021

Huntington and TCF merge to create the $170 billion Midwest dynamo and vault them into one of the top 10 banks in the country. This is an innovation-seeking franchise that has built a solid brand and never got over its skis in execution. The Bank That Gets Fintech. Goes to Larry Mazza and the crew at MVB Bank in West Virginia.

Fintech 143

Fintech Strategy Leadership Lending 143

Jeff For Banks

MARCH 27, 2015

Nearly four years ago, I tested the higher interest on deposits claim in a guest post with the exact title on The Financial Brand , an industry publication geared towards marketing executives at banks and credit unions. In the late 1990''s, many traditional thrifts entered commercial banking with both feet.

Analysis 60

Analysis Strategy Groups Community 60

Gonzobanker

DECEMBER 20, 2019

. ————————————————————————— The ‘En Vogue’ Trend of the Year – Credit unions buying community banks. The Branding Name-Thud Award – Goes to BB&T + Suntrust becoming Truist.

Idaho 148

Idaho Conference Data Marketing 148

Gonzobanker

DECEMBER 22, 2015

Community bank marketing resources. With market opportunity heating up and big bank and big credit union competitors hitting hard, too many community banks lack marketing resources … or they have 2X more spending in sponsorships than the campaigns, analytics and digital sales improvements that actually bring in new business.

Community Bank 60

Community Bank Apple Community Technology 60

Gonzobanker

DECEMBER 19, 2016

Hats off to a decade of strong leadership and hard work. While this deal was announced late last year, the heavy lifting was done in 2016 as BBCN Bancorp and Wilshire Bancorp came together under a new brand to create the largest Korean American bank. It’s time for banks to focus hard on marketing and the borrower experience.

Utah 60

Utah System Community Marketing 60

Gonzobanker

DECEMBER 19, 2016

Hats off to a decade of strong leadership and hard work. While this deal was announced late last year, the heavy lifting was done in 2016 as BBCN Bancorp and Wilshire Bancorp came together under a new brand to create the largest Korean American bank. It’s time for banks to focus hard on marketing and the borrower experience.

Utah 60

Utah System Community Marketing 60