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The Winding Road to Leadership: A Case Study from ClearBank’s New CPO

The Financial Brand

This article The Winding Road to Leadership: A Case Study from ClearBank’s New CPO appeared first on The Financial Brand. This article The Winding Road to Leadership: A Case Study from ClearBank’s New CPO appeared first on The Financial Brand.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

Branding 121
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4 Ways to market your firm's niche

Abrigo

Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Use testimonials and case studies to show prospects how others in their industry have benefited from your services.

Marketing 191
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Killing Strategy: The Disruption Of Management Consulting

CB Insights

For example, Bain & Company highlights a case study in which it worked with a major beverage manufacturer interested in taking more advantage of digital channels. American Standard was a lighthouse case study for this process for BCG. That’s a struggle that consulting firms can help address.

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17 Of The Biggest Startup Frauds Of All Time

CB Insights

The Honest Company’s branding and promotional materials claimed that the firm’s goods were free of synthetic chemicals. In January 2018, Outcome settled all pending lawsuits by the company’s investors on the condition that Shah and Agarwal step down from their leadership positions. The Outcome.

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