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Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

Customers “sell” their data all the time in the form of loyalty and rewards programs. I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. This idea extends to every piece of customer loyalty. However, rewards or loyalty indicate a much deeper relationship.

Analytics 309
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Top 13 Bank, Fintech & Financial Services Marketing Conferences

Fintech Labs Insights

For financial marketers, especially those in credit unions and community banks, the biggest event of the year, The Financial Brand Forum , is just two months away. For the most part, early-bird (or very-early-bird) prices are still in effect, so you can easily save $1,000 or more on a pair of tickets. But there is much more to choose from.

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Why Libraries Are Giving Up On Late Fees

PYMNTS

This week, Chicago became the largest metro area to officially say no to library fines – joining St. Because libraries need customers to keep coming in – and they have been finding out in recent years that a late fee and a disapproving librarian create a very bad customer experience … but one that is pretty easily rectified.

Minnesota 188
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Retail Goes Remote

PYMNTS

It’s also what’s at the core of what Lawlor says USAT will launch this week at the National Automatic Merchandising Association (NAMA) OneShow in Chicago (April 13–15). Building upon that, the focus in self-serve retail is now turning towards the further enhancement of the customer experience.

Retail 100
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2020 GonzoBanker Awards

Gonzobanker

Best Use of Card Rewards for Seat Upgrades We saw a Great Dane in the Comfort Plus section of the plane. The Experience Award Goes to BCU , Chicago. Now let’s apply this same no-huddle scoring to the world of digital origination, customer analytics and front-to-back office workflow and start building a Smarter Bank.

Idaho 170
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‘Content Is King, But Context Is Queen’ In Asia

PYMNTS

In Chicago, InContext Solutions, an international VR provider, is working with retailers and manufacturers to create new in-store concepts for “optimal shopper experiences.”. Physical displays encourage consumer engagement and can extend the time a customer is exposed to a brand.

Retail 100
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2021 GonzoBanker Awards

Gonzobanker

This is an innovation-seeking franchise that has built a solid brand and never got over its skis in execution. With Venmo charging 100-150bp less that the card networks, merchants will aggressively follow Amazon. The Customer Experience Award – Goes to Capital One for moving fleet-footed to react to the new realities of retail banking.

Fintech 142