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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140
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An Effective Marketing Mix Isn’t One Size Fits All

The Financial Brand

This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand. Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.

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Nordstrom Plays The eCommerce Card

PYMNTS

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average.

Cards 144
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Metromile Drives Home $191.5M In Funding

PYMNTS

Metromile has its eyes next on policies for California, Illinois and Washington. Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into. How does Metromile work? It sells insurance directly to those who will use it.

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This Week In Amazon Vs. Walmart: The Battle For Consumers

PYMNTS

Amazon followed on the week’s second big robotized delivery news with the announcement that its delivery robot Scout had begun deliveries in Irvine, California. Scout saw its first tests in Amazon’s Seattle backyard — and company officials predict California will prove an easier testing ground with it sunnier and milder weather.

Strategy 144
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Delivering Regional Flavor With State-Specific Subscriptions

PYMNTS

California Found , for instance, is essentially a boutique gift box of artisanal goods from the Golden State. All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. The Brands.

Regional 100
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FinovateFall 2017 Live Blog – Day 2

William Mills

Cool name and branding. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding. THAT brand has been around about 20 years from the “dot com” days.

Samsung 69