The Buyers: Omnichannel Customer’s Impact On Retailers
PYMNTS
JULY 21, 2017
Between 2015 to 2016, consumer expectations for multiple purchase options grew from 61 percent up to 74 percent according to Retail Systems Research’s 2016 Customer Experience/Unified Commerce Benchmark Survey. And both retailers and CPG companies face competition from online superstores, such as U.S.-based
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