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The Buyers: Omnichannel Customer’s Impact On Retailers

PYMNTS

Even as consumer expectation rises, a mere 25 percent of retailers are confident that they’re meeting the omnichannel demands of the retail industry, according to Boston Retail Partner research. In consumer news this week, we’ve learned that Generation Z-ers are most influenced by social media when it comes to purchasing decisions.

Retail 137
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Rescuing The Restaurant Business From App Decline

PYMNTS

The model for the DineVite online and mobile app is actually similar to social media. With DineVite, consumers and restaurants get a better deal, since the restaurants can offer a deal to customers that they are comfortable with and consumers capitalize on it. On the flip side diners can request private VIP offers.

Miami 130
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That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails

PYMNTS

Similar things can be said of Burger King’s attempt to introduce boxes that matched customers’ moods: It drummed up more negative attention than positive in the social media world, but it got people interested in the product. But they didn’t. They promptly called in law enforcement. But it’s not totally impossible.

Marketing 202
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RSA Report: Digital Security Is An Untapped Opportunity To Rise Above Competitors

PYMNTS

An annual report by RSA shows how consumers perceive the security of their digital experience, where those perceptions are well (or poorly) founded and how organizations can capitalize on opportunities to distinguish themselves in the market by providing stellar security. Is your information secure online? Are you sure?

Security 180
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55 US Companies That Became Unicorns In 2018

CB Insights

New York, Boston, Chicago, and Nashville, among other cities, all played host to newly minted unicorns last year. Select Investors: Tencent Holdings, Disney Accelerator, Kleiner Perkins Caufield & Byers, Lightspeed Venture Partners, Vulcan Capital, ICONIQ Capital. It is also known for developing Unreal Engine.

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11 New Restaurant Concepts Reimagining Fast Food & Casual Dining

CB Insights

Vegan fast casual: By Chloe (NYC, Boston, LA, Providence, London). The restaurant has 12 current locations, in New York, LA, Providence, Boston, and most recently London, and another 20 are planned. An enormous part of By Chloe’s success is that its dishes and restaurants are optimized for social media. table of contents.

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

Before Bruce Doolin Henderson opened the doors of Boston Consulting Group on July 1, 1963, the concept of “competition” barely existed in American business culture, let alone the concept of strategy. Bain, whose co-founders would go on to start Bain Capital, had a particular expertise in finance from the beginning.