William Mills

SEPTEMBER 24, 2018

and I are looking forward to watching the future of fintech unfold live on stage. There are a number of great events in FinTech but this one I do my best to attend each year. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

William Mills

SEPTEMBER 9, 2016

William Mills Agency will be live blogging at Finovate Fall 2016. An App Store for FinTech applications. Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. It’s seems better to invest in a brand you are more comfortable with an established presence. franchising sector.

social media 40

social media ATM Mobile Customer Experience 40

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

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Albuquerque Digital Banking Millennials social media 152

Jessica Ellerm

FEBRUARY 11, 2016

Unfortunately in fintech startup-land, this is hardly ever the case. With little to no brand awareness, competitors with deep pockets, and few to no deposits in your prospective clients’ trust banks, the long, slow climb to success is in front of you, rather than behind. And Everest, as many of us know, is incredibly unforgiving.

Fintech 40

Fintech Strategy Marketing Strategies Training 40

Accenture

MAY 22, 2019

I am excited to have Tim O’Donnell join our Payments team as a managing director and draw on his insights in developing this blog. Digital-only banks, fintechs and bigtechs have the right mix of entrepreneurial ingenuity and technology capability to make irreversible inroads into corporate banking—including corporate payments.

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Payments Customer Experience Survey Capital 150

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer. Read our blog for more information!

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

SEPTEMBER 12, 2017

William Mills Agency will be live blogging at FinovateFall 2017. Cool name and branding. I like their branding. This technology powers a ton of other FinTech companies (something that I don’t think most people know). The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me.

Samsung 69

Samsung Mobile User Experience Google 69

William Mills

SEPTEMBER 7, 2016

William Mills Agency will be live blogging at Finovate Fall 2016. Their API is already integrated in a few core systems and other fintech necessitates. Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. Besides Georgia, Texas seems to be a hot area for FinTech companies.

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Mobile Cards Fraud Data 40

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

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Video Marketing social media Fintech 41

William Mills

MAY 9, 2018

There are a number of great events in FinTech but this one I do my best to attend each year. Product distribution strategy: Through financial institutions, through other fintech companies and platforms. Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms (curently via Finastra).

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Security Samsung Strategy San Jose 40