The Buyers: Omnichannel Customer’s Impact On Retailers
PYMNTS
JULY 21, 2017
Even as consumer expectation rises, a mere 25 percent of retailers are confident that they’re meeting the omnichannel demands of the retail industry, according to Boston Retail Partner research. In consumer news this week, we’ve learned that Generation Z-ers are most influenced by social media when it comes to purchasing decisions.
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