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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. They are tech savvy, mobile and social. More than ever – millennials seek customized experiences without a corresponding increase in prices.

Marketing 156
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Frightful Five: The Apple Update That Pays

PYMNTS

Amazon takes another swing at Etsy, Apple catches up in the proprietary Pay game and Facebook matriculates a new generation of social media users with its new Messenger product for kids — this and more of the latest news from the Frightful Five, just in case you missed it.

Apple 111
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KKday And Building For The Instagram Traveler

PYMNTS

global resources and integrating it with KKday’s strong marketing and Big Data programs, we will be able to change the in-destination travel operations model.”. We leverage on social media trends to attract travelers to choose the unconventional packages and influence others to do the same.”. By utilizing H.I.S.’

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Top 10 Articles of 2014

The Financial Brand

Digital marketing, big data, Millennials, branch design and social media topped the list. What subjects interested readers most last year? Most Popular'

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Future of Customer Experience in Digital Banking

Banking 2020

Digital Banking with Digital Face: There has been a massive behavioral and thus expectation shift in the customer relationship, especially among millennials. For millennials, the F2F relationship is no longer irreplaceable when the customer requires a utility driven solution or a real-time resolution through the digital relationship.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

If you sit around your bank talking about winning more millennials or Gen-Zers, you are not only wasting your time, but much of your efforts are likely counterproductive. Assume all Gen-Zs are technologically proficient or active on social media, and you have already missed your message to about 49% of your audience.

Marketing 195
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Walmart’s Been On A Buying Spree. Which Company Could It Acquire Next?

CB Insights

Its branding and pricing could hit the sweet spot for Walmart — it aims to target well-informed millennial and Gen X shoppers, and its sneakers today sell for $95, which is premium but not quite luxury. The company has social media momentum, and its wool supply chain and production processes could be expanded to adjacent products.

Company 57